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the boutiques down under are on top: nz & aus brands
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items if i could only buy clothes from oceania for the rest of my life, that’s something i’d be entirely cool with, considering the designers down under are on top of the fashion curve. the best part is, our flipped seasons mean that with warmer weather ar...
find my full style guide on what to wear in new zealand on substack: https://destination195.substack.com/p/dressing-for-the-destination-the
find my full style guide on what to wear in new zealand on substack: https://destination195.substack.com/p/dressing-for-the-destination-the
Sections
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new zealand brands 🇳🇿
australian brands 🇦🇺
new zealand brands 🇳🇿
kiwi shops shown to me by stylish local friends during my trip to auckland
buy one of their pieces and wear it for a lifetime. i was unusually impressed with the quality of all the garments i tried on, especially considering the thin plastic crap plaguing hangers everywhere in the states, but ruby takes it to a new level.
my bestie had been eyeing their short butter blazer for weeks before pulling the plug–since these investment pieces aren’t exactly cheap–while i came home with this sheer black chiffon blouse.
my bestie had been eyeing their short butter blazer for weeks before pulling the plug–since these investment pieces aren’t exactly cheap–while i came home with this sheer black chiffon blouse.
RUBY
premium leather and suede bags and shoes responsibly sourced. If you consider yourself a cbk minimalist, these silhouettes are just classic enough to stand the test of time while standing out above boring basics–plus no one in the states will have on...
Deadly Ponies
one of the best curations of interesting pieces i’ve ever seen from clothes to jewelry to homeware to men’s goods. i could spend all day in here looking at every single little trinket.
Superette
less of a boutique and more of a department store–i’d compare it to h&m or a lesser zara in the states. you can copy kiwi style for less here, with the most popular clothing trends represented in the generally more subdued and basic staples.
Glassons
australian brands 🇦🇺
boutiques i discovered down under while on the ground in sydney, byron bay, melbourne, and airlie beach
this is another brand where the sophisticated structure of the pieces is just leagues above the states–especially when it comes to going-out tops. white tops that aren’t see-through? groundbreaking.
KOOKAÏ
they opened a dedicated u.s. online storefront given the multi-month shipping delays i encountered when securing the goods from their original site. some of the reviews i saw online ahead of my black friday haul concerned me, but i can concur the qua...
the slater myers coat is undoubtedly the most elegant covering i own, and where would i be without my latte oracle jumper (boring and basic is the answer).
the slater myers coat is undoubtedly the most elegant covering i own, and where would i be without my latte oracle jumper (boring and basic is the answer).
CHARCOAL
i’m under the impression this brand is more well-known in the u.s., but maybe that’s presumptuous. anyways, this the home of light, airy linen pieces which fortunately will unwrinkle once you step out in subtropical humidity.
VRG GRL
another casual, classic staple brand. these pieces feel slightly higher quality than glassons, with an older, working demographic in mind. it somewhat gives australian aritzia with a bit of banana republic.
Country Road
their bohemian small-batch collections are elevated yet beachy. not necessarily pieces i’d wear in ibiza or mykonos, but more down-to-earth resortwear minus all the glitz and glamour.
KIVARI
similar to kivari, but sprinkle back in that glitz and glamour at a noticeably more expensive price point, even for the unapologetically bold prints.
Lucy Folk
chic, color-blocked sun, surf, and sportswear. in my h2o: just add water dreams this is the mermaid-approved brand i’m wearing on the daily.
Zulu & Zephyr
extremely similar to zulu & zephyr, but i’d say somehow even more minimal? the recipe for effortless cool.
SIR.
somehow they’ve managed to make heritage patterns like stripes and dots fun again on colorful, maximalist maxis; each design is classically reimagined with whimsy at the forefront.
Mister Zimi
summer if it was shaded in jewel tones and other desaturated hues. the floral, tropical prints are bold—don’t get me wrong—but with a touch of maturity rather than the stereotypical neon splash.
Summi Summi